“To find a very conceptual material and put this into production is a massive piece of work,” says de Siqueira. Finding materials that are both environmentally friendly, cost effective and up to scratch for luxury-minded buyers is tough, and JLR’s research team spends years hunting for stuff that fits the bill. Partly because being seen to be responsible is good for business, but also because people are demanding alternatives.Įasier said than done though. Step by step, manufacturers - and that includes everyone from carpenters to fashionistas - are beginning to take sustainable materials more seriously. You can see we’re in the middle of a groundbreaking thing, and I’m really happy to be part of it. “I think it’s this shift that’s happening that is truly beautiful. “A few years ago, maybe that would not be your choice,” she replies. “Which do you prefer?” she asks, to which TG suggests the latter feels the more premium. “It’s not just sustainable, not just beautiful, but it really helps with the performance because it’s lightweight.”Īt Land Rover’s launch event in Gaydon, two cars are presented in the studio one leather, the other not. “It’s really a performance material,” she explains. As well as being kinder on the planet in the way it’s manufactured, PU is also more breathable (handy for sweaty days) and gripper (useful for spirited driving). “I could talk all day about PU, because it has so many good attributes,” enthuses Kissia Alves de Siqueira, creative specialist in colour and materials at JLR. Signing up Ultrafabrics as its supplier, Polyurethane - colloquially known as PU - is offered as the greener, more eco option for those worried that their 4.4-litre V8 SUV doesn’t show enough concern for the state of the climate. Leather is standard in the new Range Rover Sport, although Land Rover has started offering a sustainable alternative.
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